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Lisan.

SEO • GEO • Organic Growth

Making searchvisibility workharder.

SEO & GEO Specialist helping websites strengthen their technical foundations, organic visibility and readiness for the evolving AI search landscape.

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Muhammed Lisan A in a green sweater and blue glasses, looking to the side

Muhammed Lisan A · Kerala, India

SEO Projects Managed
Keywords Ranked
2022
Experience since
Kerala, India
Based in

01 / Introduction

I'm Muhammed Lisan A. I help websites get discovered, understood and trusted — in classic search results and in the answer engines now shaping how people find things.

More about me

02 / Expertise

Search, from crawl
to answer.

Technical SEO

  • Technical SEO audits
  • Crawlability & indexability
  • Site architecture & internal linking
  • Canonicals & duplicate content
  • XML sitemaps & robots.txt
  • Redirects & broken links
  • Core Web Vitals
  • Structured data
  • WordPress technical SEO

On-Page & Content

  • Keyword research & intent
  • Keyword mapping
  • On-page optimisation
  • Titles & meta descriptions
  • Content briefs
  • Content gap analysis
  • Cannibalisation analysis

Local & International

  • Google Business Profile
  • Local keyword research
  • Location landing pages
  • International SEO strategy
  • Location-specific architecture
  • Local entities & citations

GEO / AEO

  • Generative Engine Optimisation
  • Answer Engine Optimisation
  • Answer-oriented content structure
  • Entity clarity & topical authority
  • Source-supported content
  • Crawler accessibility

Analytics & Reporting

  • Google Search Console
  • Google Analytics 4
  • Organic traffic analysis
  • Keyword tracking
  • Conversion measurement
  • SEO reporting

Also

  • Link building & backlink analysis
  • Programmatic SEO
  • SEO audits & strategy
  • Google Ads (supporting)
  • Campaign analysis
See services Read SEO & GEO insights

03 / Career

Four years in search.

  1. Apr 2026 — Present

    SEO / GEO SpecialistNow

    Web and Craft, Koratty Infopark

    Working on organic search visibility, technical optimisation, content strategy and readiness for AI-driven search experiences.

  2. Jul 2024 — Mar 2026

    Digital Marketing Analyst

    Aufait Technologies, Calicut

    SEO analysis, on-page and technical optimisation, performance reporting and support for digital campaigns.

  3. Sep 2022 — Jul 2024

    SEO Analyst

    Meridian Solutions Inc., Calicut

    Keyword research, on-page optimisation, technical SEO checks and organic visibility monitoring.

  4. Jan 2022 — Aug 2022

    Digital Marketing Intern

    Aviv Digital, Calicut

    Where my professional digital marketing journey began — fundamentals of SEO, content and analytics.

04 / Independent project · Dec 2025 — Present

FreeSEOTool.online

A personal project I founded to build a free, accessible SEO resource — separate from any employer or client work.

About the project

05 / Education & training

  • Bachelor of Science (B.Sc.)

    [ADD INSTITUTION] · [ADD YEAR]

    [ADD SUBJECT, IF RELEVANT]

  • Performance Marketing Mastery Program

    May 2025 — Jul 2025 · Online

    Haris&Co. Academy (HACA Marketing School) · Certificate issued 18 Jul 2025

  • Diploma in Digital Marketing — Aviv Digital

    Feb 2022 — Aug 2022 · Calicut

    Certificate issued 31 Aug 2022

06 / How I work

  1. 01

    Understand the business

    Start from goals, audience and constraints — not a keyword list.

  2. 02

    Audit the foundations

    Check how search engines crawl, render, index and understand the site.

  3. 03

    Prioritise by impact

    Rank fixes and opportunities by likely value and effort, then agree a plan.

  4. 04

    Implement & measure

    Ship changes, measure with GSC and GA4, and report honestly on what moved.

07 / FAQ

Common questions.

Generative Engine Optimisation is the practice of making content clear, well-structured and trustworthy so AI-powered search and answer engines can understand and reference it. It's an evolving discipline — no one can guarantee AI citations or mentions.

They share most foundations: crawlable pages, helpful content and clear entities. GEO puts extra weight on answer-oriented structure and source-supported claims, while SEO also covers rankings, technical performance and conversions in classic search results.

I'm open to conversations about freelance, consulting and full-time opportunities. Use the contact form and pick the enquiry type that fits.

No. Nobody honestly can. What I can offer is a clear diagnosis, a prioritised plan and transparent measurement.

Kerala, India. I work with teams in India and can collaborate remotely with international teams.

Next step

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